Signage is a great way to publicize and promote your brand. It is not only used for way-finding and brand recognition but also provides an exceptional way to market one’s brand and its journey. Along with the advancements and modernization of the era, a lot of trending signage have surfaced. Most commonly opted signboards used for brand advertisement are digital signage, 3D led signs, and neon signs.
People are getting busy, and the fast pace of their life most specifically in business hubs of the UAE, has made them time-bound. It hasn’t left them with much of a time to notice things that are not directly related to them. Thus, in such a scenario, where brands have to make sure to deliver their message to the target audience, companies opt for top signage Dubai based companies for trending and catchier signboard solutions.
The top trending signage ideas for the year 2019-2020 include frosted films, neon signs, 3D LED signage, and digital signs. These signboard solutions aren’t seen new in the current year 2019; however, they are more likely to be seen in the upcoming years.
So, its time to see flashy and catchy digital signboards or neon signs around grabbing quick audience attention.
Great signage has become
important more than ever. In this era of digitization, where the internet is
more accessible than a next-door neighbor, people prefer seeing everything
online or digital.
Digital signage is interactive
and extremely customizable. Moreover, majority of the people think that signage
reflects the quality and standard of the business. Despite this, signage is also
an effective way of getting your brand noticed considerably. The ease of
customization of digital signage is undoubtedly going to give you a
pocket-friendly advertisement solution.
By availing digital signage services from top-notch signage Dubaibased agencies, you can certainly assure your brand’s success. Moreover, despite winning lots of potential and valuable customers for your business, rest assured you’re going to rock your advertising campaigns.
Professionally crafted signboards
are sure to give an instant yet lasting message to the signboard viewers.
Moreover, modern signage is going to add value to your business and brand,
earning you customer’s trust and loyalty.
So, what are you waiting for! Keep your business rolling and rush towards your nearest outdoor signage agency!
Business organizations strive
hard for alluring more and more customers to generate higher revenues. For
this, it is imperative to reach a potential customer to raise awareness for
higher brand recognition. However, mega-business brands invest massive budget
in marketing their products and services, whereas the small and medium-sized
companies are left with limited options owing to budget constraints.
Nevertheless, signage enables all
business companies regardless of their size, to promote their businesses for
ensuring success. But, it is imperative to have essential guidance to get the
best signboard for your company. It is because adequate knowledge will considerably
help the business companies to distribute their budget for marketing wisely
while getting top-quality signboards.
Owing to this, the retailers and other business people in the UAE prefer to acquire the professional Sign Boards Dubai based services for quality and cost-effectiveness. You can also get full advantage of signage advertising by look for innovation along with other design elements.
Don’t forget to assess your target audience before finalizing a design for outdoor or in-store signboards!
Signage Creation Tips for Small Businesses to Grasp Attention
The year was 2014, when a moderate cosmetic brand in Sweden,
Apholosophy designed a smart digital signage campaign in a subway station and
shot to fame in a blink. The campaign was so simple yet so effective; it caught
every passerby’s eye. They simply installed video LEDs with specialized ultra
sonic sensors, displaying a still model waiting for a train. As soon as a train
would pass by, the model’s hair will start flowing in the air all over the
place but would fall smooth upon the train’s departure.
The idea behind the hair care products was its ability to
make users hair come alive and through this powerful campaign, they managed to
convey just that. This is the power of digital signage.
The world we reside in is a global village today with
digitalization taking over every aspect of the life we live. Drive down any
Broadway today and the square would be littered with high resolution LED
displays. It is the rage in the industry of marketing and advertising, with all
major brands signing up for digital signage. But is installing a simple digital
display enough marketing strategy?
Common Design Issues In Digital Signage
Well, our experts atsignage companies in Dubaisuggest otherwise. Simply installing a digital display is not enough. The world has past the stage where a digital screen was enough to send viewers in awe of it. It’s a common sight now. This points to the fact that more needs to be done to truly engage the audience today.
While designing a digital campaign varies from brand to
brand and company to company, we are pointing out 4 simple pitfalls to avoid
making your signage truly effective.
Visual Hierarchy
The most basic area that creates the maximum issues in a
digital sign is the visual hierarchy.
Visual hierarchy involves using design, formatting, and
spacing to clearly distinguish the importance of on-screen elements. Especially
on the internet, this is the basic format you’ll encounter.
The general approach is to have a main bold font header to
describe the overall piece. It is followed by a sub-heading that offers quick
summary of details. The concept is that the biggest and boldest items displayed
will get noticed first.
This is what you need to keep in mind when designing your
display. Give more visual weightage to the more important statements of your
display.
Focus
Like all forms of effective advertising, digital signage
needs to be designed to garner attention from the targeted audience.
Do proper research to study your target audience. What
places are they more likely to visit and at what time of the day? Which type of
content are they most likely to respond to? What exactly are you trying to achieve
through this campaign?
The answers to these questions should be the pivot point of
your campaign. The focus should always be on your audience.
Over-Cluttering
Most digital campaigns fail because they lack proper
structure. Having no structural strategy to project your content leads to
over-cluttering, discontinuity, and overall failure to grab attention.
You need to properly map out the number of slides you intent
to use, the duration of rotation, and the time of the day each slide needs to
target. Make sure that each of your slides only offer a single takeaway and
design the rest of the content around it.
Always remember that each slide will only have a few seconds
to grab your viewer’s attention. A viewer cannot focus on everything in those
few seconds. Design your slide in a way that provides only a single yet vital
information that the viewer can actually takeaway.
Color Contrasting
While having the wild, vivid colors are a sure way to catch
the passerby’s eye, you need to keep in mind that not all colors can be
contrasted to work together.
Get yourself familiar with the color wheel and the elements
of designing before you start the drawing process. Beware of using too many
contrasting elements in a single slide and avoid using clashing colors to increase
the visual appeal of the display.
Remember that too much vividness can burn the viewers eyes,
not literally, but enough to make them loose the focus. It can even lead to
ghost shadowing and color shift that makes your content unclear to notice.
Takeaway points
Designing a digital signage is a lengthy process to do
in-house, which is why so many signage
companies in Dubai offer design services along with installation and rest.
If at any point you feel like you aren’t doing justice to the design, you can
contact professionals.
For in-house designing, remember to start with a proper content creation plan backed by market research. Establish a singular key takeaway point for each slide, and design the visual hierarchy around it. Strategically format each slide for white spaces, complementary colors, and images.
Marketing plays a
vital role in the promotion of any business. Business owners are spending more
amount on promotional activities. In fact, it takes the biggest share of your
budget. It is all about reaching out to more people and getting brand recognition, obviously, for increasing
the revenue and growth of your business.
The first thing
that comes to our mind while talking about signboards is an illuminated
signboard with a colorful display and a catchy tagline. LED signage has this
unique property of retaining brightness even in sharp sunlight. It becomes
sharper at night.
It can help you stand out if it has been designed with a personalized approach. There are many signage companies in Dubai, which offer perfectly tailored marketing solutions for your company.
Here are the
promotional aspects of good LED signage
Attracts more customer
Perfectly designed
LED signage has a magical power. Good
signage attracts more customers. An eye-catching display can force the visitors
to enter your store out of curiosity and end up buying your stuff.
Offers more reach
LED signage gives a
brighter display even in sunlight. It remains distinguished at night as well.
By grabbing the attention of more people, it increases your revenue. In this
challenging environment, we should not miss any opportunity that helps us stand
out in the crowd.
Because of its
clear and brighter display, it is not missed by the driving customers, who are
driving at 60 mph. It is an effective way of conveying your message to maximum
people.
Add style and animation
One of its unique
properties is that LED bulbs can be programmed to flash, get dim or animate.
With this property, you can display a variety of presentations to give your
potential clients a different thing every time. You can animate your
promotional deals, discount offers and special packages. Good signage companies in Dubai provide
several animation ideas that suit your business needs. Hence, it is recommended
to choose a signage company that offers creative signage ideas customized to
meet your needs.
It’s durable
LED bulbs have a
longer life as compared to Neon and Florescent. The bulb can last for 5 years
or up to 100,000 hours. LED bulbs don’t have gases, and therefore, they don’t
leak and affect the brightness. They remain bright for a longer period without
requiring any maintenance. LED signage is environment-friendly and consumes
four times less energy than Neon or Florescent.
Best Signage Ideas 